December 2001 - January 2002
Worldwide Press Tour
General Manager Christoph Kabelitz, Producer Thomas Schaefer and the Head of PR & Marketing Ingo Horn travelled around the globe to show early demonstrations of The Y-Project to the press worldwide.
The first demonstrations, handled by US PR agency TSI Communications, took place in New York and San Francisco, where we introduced the game to the American press. The feedback was excellent and all of the magazines and Web sites that we visited with were eager to know more about the game.
In Europe, our UK agency Bastion took us to Bath and London, where we demonstrated the game to many print and online publications. The feedback was, again, excellent - and we're looking forward to reading their upcoming stories. As soon as those articles have been published, we will host them on the site.
In our home territory Germany, we visited Nuernberg and Munich, where the game impressed the local journalists. France and other territories will be visited soon.